Messaging & content strategy for intentionally small, passionate, & expert-driven teams
Over the past decade, I’ve worked with dozens of small marketing teams who have leaders just like you.
Leaders who are passionate about their organization and driven by a sincere belief in how their services help people.
When you’re intentionally small, it can be challenging to take a step back and connect your expertise to the broader strategy of your business.
General marketing advice helps a little bit—but it doesn’t always fit your size or stage of growth.
At a certain point, there’s a gap between the effort you put in, and the results you see.
Content strategy bridges that gap.
About ME
Kristen Evans
I’m a messaging and content strategist based in Cleveland, OH who helps small-but-mighty marketing teams clarify their messaging, tell better stories about their expertise, and prepare for website redesigns.
With more than a decade of experience in B2B marketing, I excel at helping service-based companies and creative agencies connect with their customers through their expertise.
As a former grant writer, educator, and college communications veteran, I’m just as good at interviewing, deep listening, and building narratives around business outcomes as I am at facilitating workshops that provide clarity and get your team on the same page.
I’m also a freelance book critic and culture writer with bylines in major publications like The Boston Globe, The Los Angeles Times, The New Republic, and NYLON, so you could say I have a penchant for a good hook, a strong story, and editorial content that sings. (These things matter in business, too!)
In 2020, I started partnering with digital agencies to guide clients through the website redesign process. I’ve transformed messaging suites for major brands, developed content architecture for powerful fundraising platforms, and helped businesses of all sizes organize, assess, and re-structure unruly content.
Whether you need a message that magnetizes your audience right to you, authority-building content that builds your reputation over time, or expert guidance for an upcoming redesign effort, I can help you eliminate guesswork, create content with less friction, and align your team on what matters most for your entire content ecosystem.
Brands I’ve helped
How I Help
My services
For messaging misfires
Messaging Strategy & Copy Direction
for showcasing expertise
Authority-Building Content
For websites on the chopping block
Website Strategy
Ready to get started?
Step 01
Schedule a 20-minute fit call, where I’ll learn more about you and what you need. If I can help you solve your challenges, I’ll send along a link to my Story-Driven Strategy Session.
Step 02
Story-Driven Strategy Sessions are 90-minute interviews. Together, we’ll dive into your business, pressing challenges, and desired outcomes. After the session, I’ll follow up with a custom roadmap and next steps.
Step 03
Like what you see? I’ll put the cost of your strategy session toward any messaging package you choose. If our journey ends after that initial workshop, my recommendations are yours to keep and use.
90 Minutes, major impact
Story-Driven Strategy Session
All new clients begin the process with a 90-minute interview. Your Story-Driven Strategy Session will illuminate the messaging and content challenges you’re facing, so we can both feel clear about what you need, where you’re headed, and what type of plan will help you get there. You’ll receive a detailed, custom assessment and an action plan in two to three days after the session. Content woes, begone!
$1,200 investment
The cost of your strategy session is applied to any content package you book
What my clients say
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“Kristen has been an invaluable partner to our team for years. She takes the time to deeply understand our industry's nuances, strategically guides our messaging, and has a remarkable ability to align our ideas with what truly matters to our clients. Beyond her expertise, she's an absolute pleasure to collaborate with.”
Sean Oakes
Principal, Creative Director
Backpack Interactive -
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"My first time working with Kristen I asked her to structure content around a framework she was unfamiliar with. She embraced and improved it, teaching our client how to structure and write with intention, then how to scale and protect their efforts through proper governance. Five years later that content architecture remains the communications spine of a very effective environmental nonprofit."
Michael Johnson
Executive Director, Design & Experience
Happy Cog -
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“Kristen is a tremendous writer; one of just a few I’ve worked with that I can trust to run with a project and do a great job with very little hands-on involvement. I recommend her without hesitation, and I look forward to continuing to work with her in the future.”
Sarah Gage
Founder
Content Conquered -
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“Kristen approaches her work methodically, with impeccable attention to detail, and with a lot of personality. Together, we wrote more than 50 grant proposals in a year, and our process was effective, productive, and fun. I never worried about typos or mistakes, or that our message wasn’t as clear as it possibly could be. She not only had my complete trust as the last pair of eyes on important documents, but she had the trust of our Executive Director and other staff leadership, too.”
Kristin Barrali
former Director of Advancement
826 Boston -
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"Kristen’s ability to write compelling stories about complex topics has helped us take the magazine to another level. Over the past three issues, she’s produced outstanding pieces on three vastly different topics: a geosciences project, political polling and artificial intelligence. She always hits deadlines while navigating the challenges that come with weighty, multi-source features. This makes our job in the office much easier — and she requires very little editing.”
Chris Karlesky
Editor
Franklin & Marshall College
alumni magazine -
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“Kristen is an exceptional writer with a sharp editorial eye—she understands not just how to craft beautiful language, but how to shape content strategically to meet clear goals and speak to the right audience. Beyond her technical strengths, Kristen is simply a joy to work with: thoughtful, collaborative, and deeply committed to doing excellent work. Any organization would be lucky to have her as a partner.”
Marcy Dubroff
Associate Director
The POGIL Project
