Take a look
Explore my work
My work provides a throughline between messaging, content, & website strategy, so you can organize your content, connect with your audience, & generate more revenue to fuel your mission.
MESSAGING & CONTENT STRATEGY
Raising $60 million for environmental candidates in one cycle
A political fundraising group’s new brand messaging & website strategy helped grassroots and major donors find common ground in climate action.
MESSAGING STRATEGY & AUTHORITY-BUILDING CONTENT
Making a mark in EdTech
Backpack Interactive’s comprehensive thought leadership program leveraged their team’s expertise in education and edTech product design, attracted and nurtured clients, & generated real revenue.
MESSAGING STRATEGY & AUTHORITY-BUILDING CONTENT
Winning industry recognition for an innovative nonprofit
The POGIL Project’s innovative approach to teaching and learning translates perfectly to print, where the organization spotlights educators who transform the classroom.
What my clients say
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“Kristen has been an invaluable partner to our team for years. She takes the time to deeply understand our industry's nuances, strategically guides our messaging, and has a remarkable ability to align our ideas with what truly matters to our clients. Beyond her expertise, she's an absolute pleasure to collaborate with.”
Sean Oakes
Principal, Creative Director
Backpack Interactive -
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"My first time working with Kristen I asked her to structure content around a framework she was unfamiliar with. She embraced and improved it, teaching our client how to structure and write with intention, then how to scale and protect their efforts through proper governance. Five years later that content architecture remains the communications spine of a very effective environmental nonprofit."
Michael Johnson
Executive Director, Design & Experience
Happy Cog -
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“Kristen is a tremendous writer; one of just a few I’ve worked with that I can trust to run with a project and do a great job with very little hands-on involvement. I recommend her without hesitation, and I look forward to continuing to work with her in the future.”
Sarah Gage
Founder
Content Conquered -
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“Kristen approaches her work methodically, with impeccable attention to detail, and with a lot of personality. Together, we wrote more than 50 grant proposals in a year, and our process was effective, productive, and fun. I never worried about typos or mistakes, or that our message wasn’t as clear as it possibly could be. She not only had my complete trust as the last pair of eyes on important documents, but she had the trust of our Executive Director and other staff leadership, too.”
Kristin Barrali
former Director of Advancement
826 Boston -
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"Kristen’s ability to write compelling stories about complex topics has helped us take the magazine to another level. Over the past three issues, she’s produced outstanding pieces on three vastly different topics: a geosciences project, political polling and artificial intelligence. She always hits deadlines while navigating the challenges that come with weighty, multi-source features. This makes our job in the office much easier — and she requires very little editing.”
Chris Karlesky
Editor
Franklin & Marshall College
alumni magazine -
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“Kristen is an exceptional writer with a sharp editorial eye—she understands not just how to craft beautiful language, but how to shape content strategically to meet clear goals and speak to the right audience. Beyond her technical strengths, Kristen is simply a joy to work with: thoughtful, collaborative, and deeply committed to doing excellent work. Any organization would be lucky to have her as a partner.”
Marcy Dubroff
Associate Director
The POGIL Project
How I Help
My services
For messaging misfires
Messaging Strategy & Copy Direction
for showcasing expertise
Authority-Building Content
For websites on the chopping block
Website Strategy
Ready to get started?
Step 01
Schedule a 20-minute fit call, where I’ll learn more about you and what you need. If I can help you solve your challenges, I’ll send along a link to my Story-Driven Strategy Session.
Step 02
Story-Driven Strategy Sessions are 90-minute interviews. Together, we’ll dive into your business, pressing challenges, and desired outcomes. After the session, I’ll follow up with a custom roadmap and next steps.
Step 03
Like what you see? I’ll put the cost of your strategy session toward any messaging package you choose. If our journey ends after that initial workshop, my recommendations are yours to keep and use.
90 Minutes, major impact
Story-Driven Strategy Session
All new clients begin the process with a 90-minute interview. Your Story-Driven Strategy Session will illuminate the messaging and content challenges you’re facing, so we can both feel clear about what you need, where you’re headed, and what type of plan will help you get there. You’ll receive a detailed, custom assessment and an action plan in two to three days after the session. Content woes, begone!
$1,200 investment
The cost of your strategy session is applied to any content package you book
Hi, I’m kristen
I create story-driven
content strategies
& messaging that sticks.
It’s harder than ever to build trust, communicate with clarity, and move your audience to take action.
I work with small-but-mighty marketing teams at creative agencies, B2B service providers, nonprofit organizations, and colleges and universities to clarify messaging, showcase internal expertise, and navigate site redesigns with more confidence.
My work provides a throughline between messaging, website, and content strategy, so you can navigate the stickiest parts of communicating online with one, experienced strategic partner.