Case Study
The POGIL Project
An innovative, student-centered approach to learning shines in print
services provided
Messaging strategy
Content & editorial strategy
Creative direction
Copywriting
Project Background
Building community & guiding strategic investment
Based in Lancaster, PA, The POGIL Project is a national nonprofit organization that is dedicated to improving teaching and learning. It supports educators in implementing student-centered instructional approaches through professional development and the publication of peer-reviewed classroom materials.
Over multi-year engagements, I helped their team refine their messaging and produce high-quality print assets to tell their story, galvanize their community, and inspire major donors.
messaging strategy
Refining messaging to reach new major donors
In order to prepare for major donor outreach in 2023, The POGIL Project’s team wanted to create a Case Statement that explained their approach to teaching and learning and made a case for deeper investment.
I helped the team identify messages that would ease friction in meetings with major donors and foundations, then developed a narrative architecture for the Case Statement. The multi-page appeal incorporated storytelling, research, and evidence of The POGIL Project’s success.
COPYWRITING
Telling the story of an evolving organization, year after year
For the past five years, I’ve spearheaded the organization’s annual Community Report publication process. Together with Associate Director Marcy Dubroff, I help identify and shape stories that reflect the organization’s biggest successes.
I manage publication development from start to finish, aligning internal stakeholders on priorities and goals for storytelling and overseeing creative direction. Once we identify the best stories for the year, I conduct interviews within The POGIL Project’s community of practitioners, write interior copy, and collaborate with the designer to create the final publication.
Outcomes
An award-winning publication for the
POGIL community
The POGIL Project’s Community Report consistently receives industry recognition from College & University Public Relations & Associated Professionals (CUPRAP).
The team won a Gold Cuppie Award, the highest distinction, for our 2022 Community Report, and a Bronze Cuppie Award for our 2021 Community Report.
Bronze Award
2022 CUPRAP RECOGNITION FOR PRINT category
Gold Award
2023 cuprap recognition for print CATEGORY
“Kristen is an exceptional writer with a sharp editorial eye—she understands not just how to craft beautiful language, but how to shape content strategically to meet clear goals and speak to the right audience.
Beyond her technical strengths, Kristen is simply a joy to work with: thoughtful, collaborative, and deeply committed to doing excellent work. Any organization would be lucky to have her as a partner.”
MARCY DUBROFF
ASSOCIATE DIRECTOR, THE POGIL PROJECT
HI, I’m Kristen
I help experts build credibility that compounds
I’m an experienced content strategist and B2B content marketer, and I’ve helped teams big and small translate their expertise into content that builds authority and credibility over time.
I work across strategy and execution roles to help busy teams concentrate on the content efforts that will help them most. That way, you can streamline the process of working with subject-matter experts and finally connect your expertise to what your audience really wants.
From research to strategy to writing, we’ll create an authority-driven content ecosystem that gets you the results you want.