Content informed by your experts
Stand out and build trust with content that showcases the authority of your subject-matter experts—without scaring your audience away or adding to your plate.
Credibility compounds over time.
Your team is passionate, and they’re committed to sharing what they know.
Existing clients and customers rave about how much value you pack into every engagement.
But content isn’t helping you build a list of prospects who are clamoring to work with you.
What gives?
Sometimes, you’re just too darn close to the things you know to communicate in a way that makes your audience feel seen.
I help you close the gap between what you know and what your customers experience, so your organization builds credibility that compounds over time.
When all cylinders are firing, subject-matter expertise translates into an engaged audience, educated buyers, and less friction throughout the sales process.
uncover what your audience needs
When you deeply understand your audience, you make better use of expertise. My strategic engagements identify real audience needs and sales objections, so you can position yourself as the best solution.
distill big ideas into content that connects
I’ll help you bridge the gap between what you know and what your audience cares about. It’s not about diluting your knowledge—just about making it easier to digest.
build credibility & nurture prospects over time
When everyone offers the same generic advice, subject matter expertise becomes a differentiator. If you have premium offers and services, building long-term credibility is essential to staying booked.
streamline your content creation process
There’s an art to the subject matter expert interview—and to making expert knowledge useful for your audience. In one interview per month, we can fuel an entire ecosystem of content.
Packages & Pricing
Authority-Builder VIP Day
Define your direction & find your angle
Starting at $8,500
Your team already has the content and the expertise, but it isn’t connecting with your dream clients.
It’s not just you.
Most subject-matter experts have trouble breaking down big ideas and connecting them to what their customers care deeply about.
This day-long engagement helps you flip the script, so you can showcase your expertise in a way that solves core client problems and positions you as the solution.
In our morning session, we’ll tease out how to scaffold from your services to content topics that drive decision making, build trust, and establish credibility.
In our afternoon session, we’ll define the unique point of view that helps you get noticed.
Within 2-3 business days after our workshop, you’ll get a custom set of recommendations to help you prioritize the topics and content types that will make the most impact.
I’ll also identify easy wins for deepening and expanding your existing content with expertise, so your team doesn’t have to start from scratch.
This service includes:
Two 2-hour strategy workshops devoted to identifying topics and defining your POV
Strategic recommendations to focus your next round of SME content creation
This package is perfect for…
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Defining your approach to expert content
Get the strategic clarity you need to communicate your expertise, show prospects you deeply understand their needs, & position your business as a trusted solution.
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Developing a unique point of view
You have to stand out to get noticed. We’ll define a point of view that sets your content apart from competitors, so you get noticed for your hard-earned expertise & experience.
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Identifying quick wins, light lifts, & new investments
Get recommendations for making your existing content deeper and more likely to convert. I’ll also identify the pieces you should tackle next to meet your marketing goals.
SME Whisperer
All the expert content, none of the hassle
Starting at $5,000/month,
3-month engagement
Content marketing programs built on your expertise perform well, but they’re notoriously hard to build and maintain.
After all, your subject-matter experts (SMEs) are busy, and it's not always easy for them to make time for the marketing team.
Handing over the reins to SMEs doesn't work either—they're typically not writers, and they may not have your buyers' needs in mind when they share their thoughts.
Half-stop measures leave you in endless review cycles or content that falls flat and doesn't build trust with your audience.
But what if you could say goodbye to chasing down SMEs for interviews or review cycles that resemble an infinity symbol?
I’m a veteran interviewer and B2B content creator, with a special knack for pulling out subject-matter expertise and translating it into advice that supports your customers.
I’ll take care of the interviews, content creation, and streamlined review process. That way, you can focus on higher-level strategic efforts and generate the internal buy-in needed to make this content a success.
This service includes:
1 strategy call / month
1 SME interview/month
1 article/month, with targeted internal review support
4 supporting social posts/month
1 supporting newsletter/month
This package is perfect for…
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Leveraging an existing strategy with less friction
You already have a content strategy, but you can’t implement it without a little help—or a clone. That’s where I come in! This package helps you scale your efforts, no sci-fi needed.
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Creating an authority ecosystem
“One and done” won’t move the needle. You need content that creates an ecosystem, so you can take full advantage of your investment. Get articles, social posts, and newsletters that build on and reinforce one another.
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Supporting leaders & CMOs who have buy-in
Creating content based on subject-matter expertise is a long-term play. If you have the buy-in from your leadership team to experiment for at least a quarter, I have the chops to help you deliver.
Pain-Free SME
An authority-building content strategy & editorial calendar
Starting at $22,000
Close the gap between your team's expertise and your content calendar with a pinpointed content strategy designed to help you build trust and own your vertical.
Over eight weeks, I’ll research your audience, review sales conversations, audit your content, and dive into your existing content operations.
Your custom content strategy will:
pinpoint which audience needs to address
provide creative angles and strategic topics to cover
outline content distribution and repurposing plans
and recommend operations improvements.
You’ll also receive a 3-month editorial plan to guide content creation infused with subject matter expertise, so you can start implementing your content strategy as soon as all the pieces are in place.
Typical engagement structure:
Week 1: Targeted content audit & distribution review
Week 2: Audit sales conversations & objections
Week 3: Audience research
Week 4: Content operations review
Weeks 5-7: Create strategy & editorial plan
Week 8: Delivery
This service includes:
A high-level brand story about your expertise, so you can align your internal stakeholders on direction and resourcing
A documented content strategy that reflects your audience’s needs and how your team members solve real challenges
A custom, 3-month content calendar to guide SME content creation
This package is perfect for…
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Building your content strategy foundations
When’s the last time you paused to align customer needs with your content calendar? I’ll help you build strategic foundations based on audience research, so your team can create with clarity, confidence, and purpose.
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Establishing credibility with your audience
Content that reflects subject-matter expertise has real depth, and it’s designed to nurture over time. Your content strategy will reflect this approach in everything from recommended core topics to operations improvements.
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Providing CMOs and leaders with strategic support
Whether you need an outside perspective or an extra pair of hands, hiring an independent content strategist helps you diffuse internal politics and drive meaningful change in your content program. I’m a strategic partner & a catalyst.
Ready to get started?
Step 01
Schedule a 20-minute fit call, where I’ll learn more about you and what you need. If I can help you solve your challenges, I’ll send along a link to my Story-Driven Strategy Session.
Step 02
Story-Driven Strategy Sessions are 90-minute interviews. Together, we’ll dive into your business, pressing challenges, and desired outcomes. After the session, I’ll follow up with a custom roadmap and next steps.
Step 03
Like what you see? I’ll put the cost of your strategy session toward any messaging package you choose. If our journey ends after that initial workshop, my recommendations are yours to keep and use.
90 Minutes, major impact
Story-Driven Strategy Session
All clients begin new projects with a 90-minute diagnostic interview. Your Story-Driven Strategy Session illuminates the messaging and content challenges you’re facing, so we both feel clear about what you need, where you’re headed, and what type of plan will help you get there. You’ll receive a detailed, custom assessment and an action plan in two to three days after the session. Content woes, begone!
$1,200 investment
The cost of your strategy session is applied to any content package you book
featured Work
Showcasing expertise
to make a mark in edTech
Backpack Interactive’s comprehensive thought leadership program leveraged their team’s expertise in education and edTech product design, attracted and nurtured clients, & generated real revenue, exceeding goals by 131% in 2025.
“Kristen has been an invaluable partner to our team for years. She takes the time to deeply understand our industry's nuances, strategically guides our messaging, and has a remarkable ability to align our ideas with what truly matters to our clients. Beyond her expertise, she's an absolute pleasure to collaborate with.”
sean oakes
Principal &Creative Director, Backpack Interactive
What my clients say
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“Kristen has been an invaluable partner to our team for years. She takes the time to deeply understand our industry's nuances, strategically guides our messaging, and has a remarkable ability to align our ideas with what truly matters to our clients. Beyond her expertise, she's an absolute pleasure to collaborate with.”
Sean Oakes
Principal, Creative Director
Backpack Interactive -
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"My first time working with Kristen I asked her to structure content around a framework she was unfamiliar with. She embraced and improved it, teaching our client how to structure and write with intention, then how to scale and protect their efforts through proper governance. Five years later that content architecture remains the communications spine of a very effective environmental nonprofit."
Michael Johnson
Executive Director, Design & Experience
Happy Cog -
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“Kristen is a tremendous writer; one of just a few I’ve worked with that I can trust to run with a project and do a great job with very little hands-on involvement. I recommend her without hesitation, and I look forward to continuing to work with her in the future.”
Sarah Gage
Founder
Content Conquered -
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“Kristen approaches her work methodically, with impeccable attention to detail, and with a lot of personality. Together, we wrote more than 50 grant proposals in a year, and our process was effective, productive, and fun. I never worried about typos or mistakes, or that our message wasn’t as clear as it possibly could be. She not only had my complete trust as the last pair of eyes on important documents, but she had the trust of our Executive Director and other staff leadership, too.”
Kristin Barrali
former Director of Advancement
826 Boston -
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"Kristen’s ability to write compelling stories about complex topics has helped us take the magazine to another level. Over the past three issues, she’s produced outstanding pieces on three vastly different topics: a geosciences project, political polling and artificial intelligence. She always hits deadlines while navigating the challenges that come with weighty, multi-source features. This makes our job in the office much easier — and she requires very little editing.”
Chris Karlesky
Editor
Franklin & Marshall College
alumni magazine -
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“Kristen is an exceptional writer with a sharp editorial eye—she understands not just how to craft beautiful language, but how to shape content strategically to meet clear goals and speak to the right audience. Beyond her technical strengths, Kristen is simply a joy to work with: thoughtful, collaborative, and deeply committed to doing excellent work. Any organization would be lucky to have her as a partner.”
Marcy Dubroff
Associate Director
The POGIL Project
Got questions?
I’ve got answers at the ready
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I’ve written B2B content for nearly every industry under the sun over the past decade, from finance to insurance, hospitality, & law. My favorite areas to work in are creative services, nonprofit organizations, higher education, and edTech. I’m a quick study.
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To be frank? None. I’m committed to understanding how my clients use it in their day-to-day, so I can account for it in my operations and governance recommendations. I have too many ethical objections to use it myself; every strategy and piece of content you receive from me is created straight from my own brain. I feel strongly that’s the expertise & care my clients are paying for.
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Almost certainly! The best way to gauge whether we’re a good mutual fit to work together on any type of project is to schedule a fit call. I have extensive experience scoping projects big and small.
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Yes! If you need to break a project fee across 2-3 months, we can arrange the payment schedule in our contract.
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Yes. Strategy sessions are powerhouse diagnostic workshops that give you direct access to my expertise, provide clarity on your desired goals and outcomes, and result in actionable next steps—even if you don’t book a full engagement. It makes the most of our time together, and you can put the $1,200 cost toward a future project fee.
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The short answer: the person in your organization who has decision-making power over changes to messaging, content, & strategy. We’ll talk more about stakeholder facilitation & management in our strategy session, so our engagement is a win for your entire organization.
HI, I’m Kristen
Let’s build credibility that compounds
I’m an experienced content strategist and B2B content marketer, and I’ve helped teams big and small translate their expertise into content that builds authority and credibility over time.
I work across strategy and execution roles to help busy teams concentrate on the content efforts that will help them most. That way, you can streamline the process of working with subject-matter experts and finally connect your expertise to what your audience really wants.
From research to strategy to writing, we’ll create an authority-driven content ecosystem that gets you the results you want.
Explore more case studies
Raising $60 million IN one election cycle
A political fundraising group’s new brand messaging & website strategy helped grassroots and major donors find common ground in climate action. Read more.
Showcasing expertise to make a mark in edTech
Backpack Interactive’s comprehensive thought leadership program leveraged their team’s expertise in education and edTech product design, attracted and nurtured clients, & generated real revenue. Read more.
winning industry recognition for an innovative nonprofit
The POGIL Project’s innovative approach to teaching and learning translates perfectly to print, where the organization spotlights educators who transform the classroom. Read more.